Sean Hannity’s coverage of Republican Senate Candidate Roy Moore’s allegations of past inappropriate sexual conduct with underage girls is starting to cost Fox News.
Hannity has made it his mission to discredit Moore’s accusers and invoked the Ten Commandments as he inferred the victims were lying. He also brought on guests to cast doubt on women who come forward years after they are abused, harassed or the victim of inappropriate sexual conduct.
In response, at least two major advertisers have distanced themselves from Hannity’s program.
One of the advertisers was coffee maker company Keurig, which was confronted by Angelo Carusone, the president of media watchdog group Media Matters for America:
Angelo, thank you for your concern and for bringing this to our attention,” the company tweeted. “We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
Another advertiser, Realtor.com, said it is not currently advertising during Hannity and would now not be considering doing so in the future.
While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity. @mmfa
— realtor.com (@realtordotcom) November 11, 2017
Media Matters had previously published a list of companies advertising during Hannity’s program — Hannity is a Trump sycophant — though it’s unclear if any of the companies had pulled their ads specifically in response to Hannity’s coverage of the Moore scandal. Neither Keurig nor Realtor.com mentioned the incident.
Right-wingers were particularly offended by the companies’ decision not to associate themselves with victim-blaming rhetoric and defending Roy Moore — who, in his 30’s, had repeated sexual encounters with teenage girls, with the youngest being 14 years old, The Washington Post reported.
These good conservatives lashed out at and renounced the companies on Twitter, saying that they threw away, returned or broke their coffee makers in some attempt at a boycott:
This decision is disgusting, and will not be tolerated.
Regardless of any response, I am done with you, Keurig.
— Mike (@Fuctupmind) November 12, 2017
, just through all our Keirig units in the trash at 12 locations. Canceling your service. Innoscent until proven guilty!?
— Steve Patriot🇺🇸 (@smarty7099) November 12, 2017
You just lost a customer over this stupid move. You caved to the lefts false accusations of a good man. They played you and now you will pay. I am NOT going to BUY a new machine or any new pods. I will be destroying what i have and encourage friends/family to do same! #BOYCOTT 🖕
— SHEEPLSUCK®🇺🇸 (@DNCkilledSeth) November 12, 2017
Set the #Keurig out on sidewalk to give away. Sorry, not sorry @Keurig no longer going to be a customer. Pulling your ads from @seanhannity show will have a negative effect on your bottom through #BoycottKeurig campaign. See ya! 👋🏼 pic.twitter.com/mbTE5EamS4
— Ellen Streiff (@EllenStreiff) November 12, 2017
Why would let George Soros Co influence your business decisions! I was paying for leads w u guys but my account will be cancelled on Mon. I will go back to Zillow. I wanted to support you guys over them but they have enough sense to stay out of politics. You should too, so long!
— WendyFergusonRealty (@WendysRealWorld) November 12, 2017
Caving to media matters gestapo ? It’ll be a joy to chuck your coffee machine into the trash can today. #BoycottKeurig
— Ryan 🇺🇸 (@ryry1776) November 12, 2017
My family & I will no longer purchase from ur company. You have bent over to a paid David Brock Media Matters shill. I was a real customer.
— American Pride (@usaforyoubruv) November 11, 2017
And I’ll quit following @realtordotcom
— Ed Wentz (@LifeOnSmithLake) November 11, 2017
As I get ready to throw out my Keurig, that Hamilton Beach coffee maker may very well replace it. #BoycottKeurig
— KatieM (@MisitiKate) November 12, 2017
Hannity has noted that should the allegations against Moore be true, the Alabama Republican should end his Senate campaign. The national Republican Senatorial Committee has pulled its funding from Moore’s campaign.