Patagonia Unloads on Trump for Shrinking Native Land in Ass-Kicking Message

Patagonia CEO Rose Marcario spoke out against President Trump’s decision to scale back the Bears Ears National Monument in Utah to 15% of its current size.

“Americans have overwhelmingly spoken out against the Trump Administration’s unprecedented attempt to shut down our national monuments,” wrote Rose Marcario, President and CEO, Patagonia, on Facebook. “The Administration’s unlawful actions betray our shared responsibility to protect iconic places for future generations and represent the largest elimination of protected land in American history. We’ve fought to protect these places since we were founded and now we’ll continue that fight in the courts.”

"Americans have overwhelmingly spoken out against the Trump Administration’s unprecedented attempt to shut down our…

Posted by Patagonia on Monday, December 4, 2017

Trump made the announcement, which was condemned by the Navajo Nation, on Monday.

The loss of national monument designation will make the 1.4 million acres of territory vulnerable to exploitation by industry, including gas and oil extraction, at a time when global average temperatures are continuing to break historic climate records.

“We’re losing this planet, and we have an evil government,” Patagonia founder Yvon Chouinard told CNN. “And not just the federal government, but wacko politicians out of Utah and place. I mean, it’s evil. And I’m not going to stand back and just let evil win.”

In August, Patagonia issued its first television advertisements, which called for federal protection of public lands. On Instagram, the company tagged the location of the ad as “Bear Ears National Monument.”